CALLAWAY’S BRANDING & WEBSITE REFRESH
Callaway’s Yard and Garden has been a small family owned and operated business sine 1954. Their main priority has always been customer service. With the refresh we wanted that to come across in not only the visuals, but also in how the brand is communicating with their customers.
LOGO UPDATE
Callaway’s needed their logo to stay recognizable, but they also needed a way to showcase that they had recently opened a second retail location. The logo in the updated color palette was stripped back for everyday use, and a seal was developed to use to showcase the additional information.
BEFORE
UPDATED
SEAL
